Overview
Elo works as part of Projeto Dom Helder
Camara (PDHC), a local government-based enterprise,
which supports agriculture, social development and local
infrastructure. Such links are vital to enable successes
to be shared and for the community to grow.
Cashew still accounts for 20 per cent of crops harvested
in Nordeste Brazil. Elo is helping participants to diversify
and explore new agricultural opportunities.
Elo translates literally as ‘link’ which is exactly
what the project aims to do: link farmers together to
share knowledge and exchange information with the hope
of increasing marketability of their crops.
Cashew is a traditional crop for Nordeste Brazil, but
traditional processing methods are labour intensive,
wasteful and reliant on third party traders. Elo is
providing farmers with the knowledge and equipment to
harvest, process and market their cashews. Greater control
enables farmers to become a more respected partner,
affording them an independence which has bred a culture
of pride and a sense of ownership among the farming
community.
Many farmers are also finding success with bee keeping
and are now producing good harvests of both honey and
wax. In some areas, local authorities are buying honey
from the farmers and distributing it among schools as
a dietary supplement for children. And honey production,
in its turn, helps preserve biodiversity.
Elo is also supporting fish farming initiatives. Even
in the semi-arid areas, there is potential for fisheries.
Thanks to Project Elo many farmers are having commercial
success. Previously, they caught only enough to feed
their families, the farmers with new skills and knowledge
are now able to supply fish to local markets on a regular
basis. Increased investment in cool storage and transportation
will improve the opportunity for fisheries still further.
One of the next steps for some partners is gaining organic
certification of their crop and thereby entering higher
value market niches.
Update 2006 Cashews, a major crop in Nordeste Brazil, have been selected by Projeto Elo
as the most suitable commodity for building ‘go-to-market’ competency
among farmers.
The country produces about 20% of the world’s total supply of cashew nuts.
A five step process is required to process the nuts into finished products, like snacks
and oils that have a substantially greater value on the open market than the raw
material. However, technical standards in storage, grading and transportation,
must be strictly regulated.
While large producers have a full understanding of each stage of the process, for the
small-scale farmer, converting a raw kernel into a finished product, then bringing it
to market, requires financial support and expert advice.
The process of selecting the commodity and identifying
required support began with Sarah Cordeiro Vidal, Coordinator
for Projeto Elo, travelling across one million square
kilometres to meet communities that could potentially
participate in the project. “With each group, we discussed
a wide array of subjects, including the possibilities
of commercializing cereals, livestock, honey and medicinal
plants. I would often stay a week in one place to gain
a deeper understanding of the community. Representatives
from each of the project partners also took part, with
technicians from Projeto Dom Helder Camara (PDHC), of
which Projeto Elo is an integral part.
“We’re also very fortunate to have the Brazilian Agricultural Research Enterprise
(EMBRAPA) as a partner. They have tremendous expertise in working with cashews,”
said Sarah.
Fourteen groups were selected to participate. Each group was engaged in cashew
production, most had received support from PDHC for the purchase of processing
equipment.
Wide variations in processing were apparent across the groups. Some had never
used the government-supplied equipment because they chose to sell the raw nuts.
While others had each processed the cashews with a different method.
The groups have worked together to plan, monitor and evaluate projects.
A comprehensive five year plan was completed and farmer groups will now
submit business plans to the Projeto Elo.
2005 Update
Small-scale farmers in the Nordeste
tap into local markets
Brazil is a country of spectacular contrasts,
rich in natural resource, with large, commercial
agriculture that fuels the largest economy
in Latin America. Against this prosperous
backdrop stands the semi-arid northeast,
with over one million square kilometres of
poor degraded soils.
The area is called the Caatinga, “the grey
land”, for the monochrome that predominates
during drought, which lasts as long as nine
months of the year. Almost 25 million people
live here, making a living from farming and
raising livestock to feed their families. Some
of the tools haven’t changed from one
generation to the next.
Families must cultivate about 50 hectares
of land to survive, although if irrigation
were available less than a tenth of that area
would be sufficient. Little new technology
is available to improve the production of
food, as well as higher-value, cash crops.
There is scant access to credit and market
regulations are not understood. In short,
traditional agricultural producers are
unable to benefit from access to more
lucrative markets.
In March of this year, to help improve rural livelihoods
in the region, the Syngenta Foundation agreed to support
Projeto Elo (“Project Link”), which is part of Projeto
Dom Helder Camara (PDHC), a regional development agency
engaged in livelihood improvement programmes with approximately
6,000 rural families. In a recent success story, PDHC
trained farmers to locally process and package cashew
nuts, then located wholesalers who would offer a higher
price. In another example, 450 rural families were able
to improve irrigation in organic horticulture, and were
helped to improve their marketing practices.
The project will support innovative proposals
by local farmers that improve productivity,
diversify production and promote better
access to markets.
Project identification is now underway. “I travel to
each location where PDHC has a presence, handing out
materials that explain, at a very grassroots level,
the kinds of proposals we are looking for. A committee
will review each proposal and PDHC, which has over 70
technical experts on staff, will conduct viability studies,”
says Sarah Cordeiro Vidal, Project Coordinator.“We may
be a very small stone, but we can make a big difference.”
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